Brian Adler

Brian Adler has extensive experience in digital marketing and web management. Brian has worked for both Progress and IBM, starting in 2021 as a Senior Web Marketing and CRO Manager at Progress. In this role, they are responsible for optimizing customer experience on company websites, including conversion rate optimization, A/B testing, and SEO/SEM support.

Prior to their current role, Brian worked at IBM from 2006 to 2020. Brian'spositions at IBM include Senior Digital Transformation Manager, Global Program Manager for Digital Marketing and Paid Media, Senior Digital and Content Marketing Manager, and Senior Digital Marketing Manager. Throughout these roles, they have demonstrated expertise in driving agile, cross-functional projects, managing large budgets, implementing successful content and SEO strategies, and improving website performance and registration rates.

Brian Adler holds a Master of Business Administration (MBA) degree from Stanford University Graduate School of Business. Brian also has a Bachelor of Arts (BA) degree in Computer Science from Brown University. Additionally, they have obtained certifications in Google Ads Search, Google Analytics Individual Qualification, Content Marketing, Inbound Marketing, and Google Adwords.