Deirdre Sarsfield

Deirdre Sarsfield is an accomplished marketing professional with extensive experience in demand generation and corporate marketing. Currently serving as VP of Demand Generation at Progress since February 2022, Sarsfield previously held various roles at Kemp from 2010 to 2022, including Managing Director of Kemp Ireland and VP Corporate Marketing. Sarsfield's expertise encompasses outbound marketing strategies, event marketing, partner enablement, and fostering alignment between sales and marketing teams. Earlier career experiences include positions at CWjobs and BCS Computers, where Sarsfield successfully developed client relationships and launched initiatives in IT recruitment. Sarsfield holds a First Class Honours Degree in Business Studies with a focus on Business Computing from Limerick Institute of Technology.