Project Feel is a creative collective and production company founded in 2018 by Anthony Alvarez & George "Rare" Herrera. 

Our mission is to inspire and empower artists to authentically create music, films and experiences that are rooted in empathy and vulnerability.

At our core, we believe that art is a tool to connect us with ourselves and with others. We founded Project Feel with the intention of creating bridges between the different creative communities within New York City. Since our inception, we've used innovation and creativity to produce projects and experiences that bring people together to cultivate community.

Whether it’s a music video, short film, or live performance, Project Feel wants to help create it. Comprised of over a dozen multi-faceted creatives, the Project Feel team is passionate about using its skills and resources to support creatives and brands with projects that focus on collaboration and creating spaces of empathy and inspiration. 

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