No veteran should have to fight their hardest battle alone.
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Project New Day was created in response to a gap we could no longer ignore. Too many combat veterans complete treatment yet continue to struggle with trauma, addiction, isolation, and loss of purpose. Clinical care often addresses symptoms, but lasting healing requires connection, trust, and community.
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We are scientists, physicians, therapists, coaches, veterans, and advocates who have spent our careers working in trauma and recovery. Together, we developed a peer-led, human-centered model designed to address the root causes of suffering, not just manage its effects. Across multiple cohorts and formal studies, the program has demonstrated statistically significant reductions in PTSD-related symptoms, including depression and anxiety.
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Project New Day was inspired and initially supported through the philanthropic leadership of Mike Sinyard, founder of Specialized Bicycle Components and Outride. From the beginning, this work has been self-funded and mission-driven. Combat veterans do not pay to participate. Our commitment is simple: remove financial and systemic barriers so veterans can access meaningful healing without additional burden.
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Having completed multi-year studies and validated the model, we are now focused on expanding access by partnering with aligned organizations, institutions, and communities to bring Project New Day to combat veterans at scale while maintaining the integrity of the program.
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We believe healing happens in relationship. By bringing together veterans, trauma-trained coaches, and trusted partners, we create environments where identity can be rebuilt, stories can be honored, and purpose can be restored.
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Project New Day exists to serve those who have served, and to build the partnerships that ensure no veteran has to walk the path forward alone.

Project New Day

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Project New Day

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