Joel Carter

Oddity got its name because we’re not just a brand, and we’re not just an agency. Call us what you want, but we’re a rarity in the industry—a matchmaker that helps brands find their perfect agency partner. We’re here to stand out, not fit in. Oddity began with a simple idea: brands deserve better matches. In a world saturated with agencies promising everything under the sun, we saw an opportunity to do something different—to cut through the noise and quickly create meaningful connections between brands and the agencies best suited to bring their vision to life.