ProjectX partners, incubates, and invests in internet and technology companies that enable consumers and brands for the new digital age.
We provide deep operational support to empower them to access and grow in emerging markets.

Backed by Abdul Latif Jameel, one of the most respected diversified family businesses and investors with a 75-year heritage, deep roots, and established networks alongside a multi-sector presence in 30 countries across six continents. 

Our model is building synergies between next-generation technology platforms that unlock value in the new digital age. An interoperable model where our group companies, work together to create a growth-driven ecosystem. Our focus areas are Web3, AI, Data, Metaverse, MAdTech and MarTech.

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