Sam J. is a seasoned professional with over 22 years of experience across various industries, including hospitality, consulting, and engineering. They currently hold the position of Senior Director of Business Development for APAC and MENAT, focusing on sensory marketing to enhance brand-consumer connections. Previously, Sam has worked in roles such as Director of Business Development at Prolitec Inc. and Regional Business Development & Training Manager at Trident Group. They are also a founding partner at Business Associates Group, where they help align business strategies with talent needs. Sam earned a merit degree from The University of Salford between 2016 and 2018.
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