Promoto.bg is an innovative B2B marketplace connecting grocery outlets and restaurant owners with distributers and producers. Promoto.bg’s service has provided hundreds of owners, managers and chefs with a tool enabling them to manage their businesses more efficiently, while at the same time giving a powerful sales and marketing instrument to producers/distributors.

CURRENT MARKET SITUATION
The traditional/unorganized retail is an important channel of food distribution in the target markets, representing on average over 50% of the food retail spending. It is highly fragmented, not sufficiently digitalized and thus inefficient. 

SOLUTION / CORE ACTIVITIES OF PROMOTO.BG
Promoto.bg is a unique B2B marketplace that creates value for brand owners, wholesalers and retailers. The Company is revolutionizing the PCG/FMCG industry in Bulgaria by making it run more smoothly. And, most importantly, Promoto.bg helps to democratize traditional retail and restaurants supply chain as a whole — more options, better and faster service, and improved prices. Promoto.bg has achieved 206% growth in stores services and 349% growth in GMV (2020/19). 

VALUE TO USERS
Producers – present their products 24/7, manage promotions, increase coverage, save costs, get market insights, provide an option to expand their sales channels.
Distributors – save costs, win new clients, increase revenues, achieve higher efficiency. 
Retailers – save time, larger choice of suppliers and products, win promotions, increase profit.  
HORECA businesses – efficient demand/supply matching; less food waste with on-demand ordering from local vendors. 

BUSINESS/REVENUE MODEL
Promoto’s business model is a SaaS (Software as a Service) and earning its revenue through the following channels:
	Producers & Distributors: various fees and ads;
	Retailers/restaurants are free of charge.

Promoto.bg

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Promoto.bg

Org chart

Teams

Offices

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