Max Ricci

Co-Founder | Chief Operating Officer at Proof Authentication

Max Ricci is an experienced entrepreneur and business professional with over 20 years of work experience. Max began their career in 1999 as a Writer for an Independent Entertainment Professional. In 2005, they became the Managing Partner of Ricci Investment Group. From 2010 to 2015, they were the Head of Marketing and Managing Director of Consumer Products Division for Duro Textiles, LLC. In 2015, they became the Chief Operating Officer and Co-Founder of Mario Romano Capri USA. In 2018, they Co-Founded WAKANICCI, where they established a go-to-market plan for an online direct to consumer men's apparel brand. Max also constructed a brand bible, business plan, and e-commerce website. In 2020, they Co-Founded Proof Authentication and in 2021, they Co-Founded Florida Squeezed.

Max Ricci obtained a Bachelor of Science in Finance from the Boston College Carroll School of Management. Max then went on to pursue a Master of Business Administration in Entrepreneurship & Finance from the UNC Kenan-Flagler Business School. Max's educational background began at the Moses Brown School.

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