James Cartwright is a dynamic commercial leader with over eight years of experience in driving growth across the UK retail channels, currently serving as the Head of Grocery at Proof Drinks. Previously, they held various roles at both Sazerac UK and SHS Drinks, managing high-profile national accounts and developing strategic customer plans to achieve sales targets. James has a strong educational background, including a First-Class degree in Retail Management from the University of Birmingham and a Level 2 Award in Spirits from the Wine & Spirit Education Trust. Having successfully developed multiple profitable retail stores and projects throughout their career, they excel in building long-lasting customer relationships and leading sales teams.
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