John Vider

John Vider is the Managing Director of Proof Drinks, where they lead the business with a focus on strategic clarity and operational discipline. With experience in the drinks industry, Vider previously held roles at Bibendum Wine Ltd and Hi-Spirits, including Commercial Director and Operations Director for Northern Europe. They earned an MBA with Distinction from the University of Warwick, emphasizing performance management and corporate finance, which informs their approach to driving operational excellence. Vider is known for their collaborative leadership style that balances commercial ambition with emotional intelligence.