Katie Finlayson

Katie Finlayson is an accomplished marketing professional with extensive experience in driving marketing strategies across the Asia-Pacific region. Currently serving as the Director of Marketing APAC at Proofpoint, Katie leads the APAC marketing team, executing demand generation programs and collaborative initiatives to enhance brand awareness and pipeline growth against a structured marketing plan. Prior to this role, Katie held various senior marketing positions at IBM, where responsibilities included leading marketing strategies for multiple sectors, coaching high-performing teams, and developing award-winning programs and events. With a solid educational foundation in business communications and marketing, Katie has consistently demonstrated an ability to craft effective marketing strategies that align with organizational goals.