Yen Lai

Yen Lai is a Marketing Operations Manager at Proofpoint since July 2019, bringing extensive experience in marketing analytics and operations. Previously, Yen served as a Marketing Analyst at Sizmek, where a global inbound lead routing system was rebuilt, significantly enhancing lead generation and reporting on marketing ROI. At Rocket Fuel Inc., Yen managed demand generation and account-based marketing campaigns, achieving a notable 21% increase in email response rates through effective A/B testing and audience segmentation. Yen's earlier roles include Marketing Automation and Web Content Intern, contributing to a 73% increase in brand awareness at Spartan Daily, and an Office Assistant position at RCS Consulting and Management LLC. Yen holds a Bachelor of Science in Advertising from San José State University.