Babi Ferreira serves as the Diretora de Planejamento Estratégico at Propeg. Previously, Babi held roles such as Gerente de Planejamento at NBS and at Heads Propaganda from 2015 to 2019. Babi's early experience includes the position of Supervisora de Planejamento at Propeg between 2006 and 2012. Babi earned a Bachelor's degree in Communication with an emphasis on Advertising from Universidade Salvador in 2007.
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