Felipe Arruda

Head Of Media

Felipe Arruda serves as the Head of Media at Propeg since April 2025, having previously held the role of General Manager and Market Lead at Publicis One Touch. At Publicis One Touch, Felipe led Brazil's Last Mile operation for Nivea, aligning local practices with global standards. Felipe's experience includes positions such as Head of Media at WPP Media Services and Channels Director at Sapient AG2, where significant advancements in BI-driven media strategies were implemented. Additional expertise encompasses leadership roles in media operations for Microsoft Latin America at OLIVER Agency and substantial contributions to various high-profile accounts at Publicis Brasil and Havas Creative Network. Felipe holds degrees in Publicidade e Propaganda and Técnico de Edificações.

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