Tom Shoemaker

Vice President Product Marketing at Propel Software Solutions

Tom Shoemaker has extensive work experience in marketing and product management.

Tom currently holds the position of Vice President Product Marketing at Propel since July 2020.

Prior to that, they worked at itslearning AS for 5 years as the Chief Marketing Officer. In this role, they led global marketing efforts, including market strategy, branding, product and content marketing, demand generation, and digital marketing. Tom managed a team of 7 people and supported global corporation and 9 regional subsidiaries.

Before itslearning AS, Shoemaker served as an Expert-on-Site, Marketing Executive Advisor at TechSandBox, Inc. from September 2015 to March 2017. Tom provided mentorship and strategic guidance to technology startups, assisting with strategy, business plans, positioning, and marketing programs.

From 2007 to 2020, Shoemaker worked at PTC in various roles. Tom held the position of Vice President, Marketing, Enterprise Products from 2011 to April 2015. In this role, they were responsible for the marketing of the company's largest enterprise solution and led market strategy, sales enablement, and cross-functional alignment across 5 business segments.

Tom also served as VP, Product Marketing at PTC from 2007 to 2011, where they spearheaded major product launches and successfully rebranded and repositioned the company's flagship and PLM solutions.

Early in their career, Shoemaker worked at PTC in roles such as Director of Marketing Programs, Director of Quality Assurance, Manager of Technical Pre-Sales, and Presales Engineer. Tom also worked briefly at Teradyne as a Manufacturing Process Engineer.

Overall, Shoemaker has a strong background in marketing and product management across various industries and has successfully led strategic initiatives and growth efforts throughout their career.

Tom Shoemaker's education history includes a Bachelor of Science degree in Mechanical Engineering from Rensselaer Polytechnic Institute. Tom also holds a Master of Business Administration degree in Management from Babson College. Further details about the start and end years are not provided.

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Timeline

  • Vice President Product Marketing

    July 1, 2020 - present

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