Jeff Squires

Jeff Squires is a Research & Strategy Director specializing in opportunity space and customer insights. Currently serving as a Senior Strategist at Propelland, they leverage over 20 years of experience to drive innovation and customer experience initiatives. Previously, they held roles at Ziba Design and R/GA, where they focused on identifying emerging trends and facilitating stakeholder collaboration. Jeff has also contributed to academia as an Adjunct Instructor at the Academy of Art University, teaching advertising research techniques. They are pursuing an MBA in Design Strategy at the California College of the Arts and hold a B.A. in Sociology from the University of California, Berkeley.