PROPER SNACKS
Alex Brittain currently serves as the Chief Executive Officer of PROPER SNACKS, overseeing the strategic expansion of the UK’s fastest-growing independent snacks manufacturer since November 2023. Previously, Brittain held significant roles at Perfect Day, including President of the Consumer Division and Senior Vice President of International, where leadership extended across multiple regions to innovate and advance the company's mission in the bio-tech sector. Prior experience includes serving as Vice President and General Manager for Walkers Snacks at PepsiCo, guiding the UK strategy for the $1.6 billion business, and contributing to Tesco as Marketing Director and Category Director, where initiatives focused on brand trust and category growth. Early career achievements at Mars included various marketing roles that laid a strong foundation in brand management and strategic development. Brittain is an alumnus of the University of Warwick's Warwick Business School.
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PROPER SNACKS
As the UK’s fastest-growing major snacks company, we’re here to improve snacking. And we’re in a hurry to do it. Built by founders who believed snacks could be better. That belief still fuels us today. We create bold flavours, standout packs, and use ingredients sourced with care. And behind it all is a team that never settles for ordinary. As the UK’s first B Corp snacks brand - and now the largest B Corp snacks manufacturer - we’re setting new standards for what snacking looks, feels, and tastes like. Every month, 12 million bags of our iconic PROPER and pioneering Eat Real snacks make their way across Europe - all made in our own UK factory. Because snackers everywhere deserve better. There are snacks. And then there’s PROPER SNACKS. We’re a diverse team of builders, thinkers, creators and makers. Based across London and Nuneaton, we’re two brands on one mission: to shake up snacking. Join us. 👉 propersnacks.com