Alex Brittain

Alex Brittain currently serves as the Chief Executive Officer of PROPER SNACKS, overseeing the strategic expansion of the UK’s fastest-growing independent snacks manufacturer since November 2023. Previously, Brittain held significant roles at Perfect Day, including President of the Consumer Division and Senior Vice President of International, where leadership extended across multiple regions to innovate and advance the company's mission in the bio-tech sector. Prior experience includes serving as Vice President and General Manager for Walkers Snacks at PepsiCo, guiding the UK strategy for the $1.6 billion business, and contributing to Tesco as Marketing Director and Category Director, where initiatives focused on brand trust and category growth. Early career achievements at Mars included various marketing roles that laid a strong foundation in brand management and strategic development. Brittain is an alumnus of the University of Warwick's Warwick Business School.