Astrid Simpson

Astrid Simpson is currently the Brand Communications & Campaign Lead at PROPER Snacks and a Brand and Campaign Strategist at &Astrid. With a BA (Hons) in Advertising & Marketing Communications from Bournemouth University, Astrid has developed a results-driven brand-building career that includes roles as the Grey Goose Brand Manager at Bacardi and an Assistant Brand Manager at Twinings North America. Astrid's diverse experience spans both agency and client-side roles, collaborating with well-known brands such as LVMH, Microsoft, and Accor to create culturally relevant narratives and impactful campaigns.