Max Kibble is the Head of Category at PROPER SNACKS, a role they have held since 2022, where they lead the Category + Insights function. Previously, Max worked at Nielsen as a Graduate Client Manager and later as a Client Manager, gaining extensive experience in account management and market analysis. During their time at PepsiCo from 2017 to 2019, they served as the Assistant Commercial Strategy Manager and Insight and Analytics Lead, focusing on strategic planning and portfolio growth. Max graduated from the University of Leeds in 2011.
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