Will Kuffel

Will Kuffel is an accomplished growth marketing leader with extensive experience in B2B SaaS and a strong focus on data-driven strategies. Currently serving as SVP of Growth Marketing at Prophecy since August 2025, Kuffel previously held the role of Sr. Director of Growth Marketing at Orderful, where responsibility included developing a scalable go-to-market engine for an API-driven EDI platform. Prior positions include VP of Growth at Matillion, where the low-CAC, product-led GTM strategy was implemented, and Head of Self-Serve Growth at Neo4j, where growth was accelerated significantly over three years. Kuffel's earlier experience at CircleCI and other organizations involved optimizing marketing funnels and building data analytics frameworks, contributing to substantial revenue growth throughout a career dedicated to enhancing customer acquisition and engagement. Kuffel holds a BA in Applied Mathematics and Economics from the University of California, Berkeley.