Prophet
Clyde So is an experienced technology professional currently serving as Chief Developer at Prophet since August 2022. Prior to this role, Clyde held positions including Full Stack Web Developer at Removify Content Removal Agency from October 2019 to August 2022, Lead Developer at GMG Digital from April 2016 to October 2019, and Senior Web Developer at Neverland Store from June 2013 to April 2016. Clyde began the career as a Web Developer at Serato INC LP from January 2011 to March 2013. Clyde holds a Bachelor of Science degree in Computer Science and Information Systems from The University of Auckland, obtained between 2007 and 2010.
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Prophet
Prophet is the world's most advanced, real-time predictive analytics platform. We utilise Nobel Prize-winning mathematics to connect millions of data relationships driving consumer purchase behaviour to predict the most efficient and cost-effective ways to influence them. For the first time ever, major global brands and businesses down to scale-ups are now able to accurately measure, forecast and scenario plan their entire marketing mix from offline to digital – and even understand the impact of one channel on another. With third-party cookies set to become a thing of the past, Prophet’s approach to predictive analytics is an invaluable toolkit for all marketers and business leaders.