Prophet
Patrick Robotham is a seasoned professional in the field of data science and product development, currently serving as Co-Founder and Chief Product Officer at Prophet since October 2021, and as Head of Signal at Magic since January 2022. Previous roles include Staff Engineer at Linktree, Principal Machine Learning Engineer at Nimble Australia Pty Ltd, and Data Scientist at Eliiza, among others. Patrick's analytical expertise has facilitated significant monetary savings and revenue increases through informed decision-making regarding marketing campaigns, advertising strategies, product pricing, and website revisions. Patrick holds a Bachelor of Science in Mathematics from the University of Melbourne.
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Prophet
Prophet is the world's most advanced, real-time predictive analytics platform. We utilise Nobel Prize-winning mathematics to connect millions of data relationships driving consumer purchase behaviour to predict the most efficient and cost-effective ways to influence them. For the first time ever, major global brands and businesses down to scale-ups are now able to accurately measure, forecast and scenario plan their entire marketing mix from offline to digital – and even understand the impact of one channel on another. With third-party cookies set to become a thing of the past, Prophet’s approach to predictive analytics is an invaluable toolkit for all marketers and business leaders.