Phylicia Hoe is a seasoned professional in strategic account management and real estate consultancy, currently serving as a Senior Key Account Manager at ShopBack. With a strong background in digital marketing and extensive experience in the F&B sector, Phylicia has driven significant growth through innovative campaign strategies while achieving notable recognition, including being awarded Fave of the Year in 2020. As part of JNA Real Estate, Phylicia has successfully transacted over $150 million in property, guiding clients through their real estate journeys with deep market knowledge. Prior roles include key positions at Lazada, Alibaba, and other notable companies, where they consistently delivered high-impact results and strategic initiatives.
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