Vicky Dreharova

Vicky Dreharova is an accomplished Senior Product Marketing Manager at PROS, where responsibilities encompass managing the B2B product portfolio, market research, and go-to-market strategy development. Vicky has also held the position of Product Marketing Manager at PROS, focusing on AI-based solutions for omnichannel commerce. Prior experience includes roles as Demand Generation Marketer & Product Marketing Lead at Methodia, where strategic planning and product messaging were key focuses, and as Marketing Manager at Cheque Dejeuner Bulgaria, which provided prepaid electronic card services. Vicky's career began as an Assistant Media Planner at Zenith. Vicky holds a Master’s degree in Film and TV Production from New Bulgarian University and a Bachelor’s degree in European Studies from Sofia University St. Kliment Ohridski.