Dan Allocca

Daniel Allocca is a marketing and strategy leader with nearly two decades of experience leading digital and brand teams for Fortune 500 asset managers and banks.

Prior to joining Prosek, Daniel was a Senior Managing Director and Global Head of Brand and Demand Generation for TIAA, Nuveen, and TIAA Bank. In this role, he led a team of 120 professionals across the globe and was responsible for brand strategy, digital marketing, creative development, and advertising. He was also a member of the firm’s Executive Leadership Group. Before TIAA, Daniel was a Senior Vice President at PIMCO where he was responsible for Digital and Marketing innovation on a global basis. Work included the launch of an award-winning digital transformation across 17 countries, the launch of the PIMCO blog, the creation of numerous client tools, and the formation of the firm’s first-ever marketing analytics team. He also held marketing and strategy roles at Royal Bank of Scotland, Morgan Stanley, and Ipsos and he is the recipient of the Gramercy Institute award for Social Marketing Excellence.

Daniel earned an MBA with a focus in Financial Engineering and Change Management from NYU Stern School of Business, a Bachelor’s Degree in Financial Markets from Western Connecticut State University, and a Degree in Audio Engineering from Berklee College of Music.