Chris Whife

Chris Whife is a B2B technology executive and founder who serves as Chief Executive Officer of ProspectBase. They founded Target 250 in 2001 and led its growth to 130-plus employees across eight offices before its acquisition by DN Capital in 2010. They co-founded Leadiro (ABM B2B Data as a Service) and served as a director from 2016 to 2021, after which Leadiro was acquired by Demand Science in 2021. They have held executive and advisory roles including Executive Director at ProForce Australia since 2017, President of Internal Results (2017–2022) with a subsequent re-acquisition to lead again, Strategic Advisor at Madison Logic (2016–2017), and Strategic B2B Marketing Visionary at B2B Ventures (2021–Present).