Adel Baraja عادل بارجاء

Chairman

Adel Baraja is a global leader with extensive experience in advertising and marketing, having operated in Germany, Spain, and Portugal for a decade before transitioning to the tech and manufacturing sectors with companies like STC, Dow Chemical, and Volkswagen Group. In 2017, they took on a pivotal role at the General Customs Authority, later leading the "Promotion & Nation Branding" sector at Saudi Exports Authority, where they significantly expanded the Saudi Made portfolio. As a co-founder of ventures like Green Box and Acrofit Academy, Adel has demonstrated a commitment to innovation and talent development. Currently, they serve as Deputy Minister of Investment Promotion and CEO of Publicis Communications KSA, while preparing to launch Prolli in Q2 2024. Adel holds an MBA from IMD Business School and is actively involved in the IMD Alumni Association in Saudi Arabia.

Location

Riyadh, Saudi Arabia

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