Ross Phernetton

Ross Phernetton is an accomplished Executive Creative Director at Shinebox since April 2022, where the focus is on utilizing story and disruption to build brands. Currently serving as a Contributing Editor at Protagonist since August 2021, Ross engages with purpose-driven organizations and individuals in a remote collaborative environment. Previously, Ross held significant roles, including Group Director and SVP of Experience Design at BAREFOOT from November 2014 to March 2022, Chief Creative Officer at Staff.is from August 2013 to August 2014, Creative Director and SVP at Proximity from September 2007 to August 2013, and Creative Director and VP at BBDO Minneapolis from July 2000 to August 2013. Early career experiences include Associate Creative Director at Firewerks and Broadcast & Storewide Creative Manager at Marshall Field's/Target Corp. Ross earned a Bachelor of Arts degree in English and History from the University of Minnesota between 1988 and 1993.