Lars Pahlman

Lars Pahlman is a Market Research and Insights Leader based in Stockholm County, Sweden, currently serving as the Managing Director of Protobrand. With extensive experience as a senior advisor and managing director for prominent brands in the Nordics, Lars has held leadership roles in various esteemed companies including Nepa, KPMG, and Ipsos. Lars holds degrees in International Business, Marketing, and Psychology from Lund University and Stockholm University, complemented by studies in Communication and PR at Berghs School of Communication. Passionate about leveraging consumer insights to drive brand and business development, Lars believes in the transformative power of strong teams and inclusive communication.