Founded by Gabrielle Union and Dwyane Wade, PROUDLY is a first of its kinda baby care line thoughtfully created to serve the special needs of melanated babies. 

As of 2015, 50.2% of babies born in the US have one parent of color (U.S. Census), but historically, no baby brands have been squarely focused on this community of children. PROUDLY is the first accessibly priced baby care company with products specifically for the needs of children of color. The products have been co-designed with dermatologist Dr. Naana Boakye, who has thoughtfully studied and selected plant-based, moisturizing ingredients to take into account the unique needs of melanated babies.

PROUDLY is on a mission is to embrace and celebrate babies of color and to showcase and highlight their village of caretakers and loved ones. We also aim to showcase that companies can be built differently, emphasizing diversity and representation. PROUDLY is proud to be diversely-founded, owned, and operated, partnering with and elevating mission-aligned, diverse talent.

To learn more, visit us at www.proudly.com.

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PROUDLY • for melanated babies

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