Todd Kirk

Todd Kirk is a seasoned marketing analytics expert with extensive experience in founding and leading innovative organizations. Todd founded Middlegame Marketing Sciences in 2008 as a unique marketing analytics firm focused on leveraging analytics to provide clients with strategic insights. Additionally, Todd co-founded Provalytics in 2022, catering to marketing leaders seeking data-driven solutions in an evolving landscape. As a co-founder of Marketing Attribution Partners (MAP) since 2015, Todd has played a crucial role in developing analytics tools for multi-channel marketing assessment. Previous experience includes a Senior Vice President role at Information Resources, Inc., where Todd crafted analytical solutions, and leadership positions at MMA and The Coca-Cola Company, developing automated systems and integrated knowledge management systems, respectively. Todd holds a Bachelor of Science in Business from Miami University and a Graduate Certificate in Management from the AGSM @ UNSW Business School.