Provar
Matt Cooksley is an experienced executive with a strong background in consulting and technology. As the Executive Chair and co-founder of UnifEye, a Databricks consulting partner, since April 2025, Matt also serves as a Non Executive Director at Provar, a leader in Salesforce automation testing, and holds the position of Chair of the Board at ThirdEye Consulting, a UK Salesforce Summit and MuleSoft Partner. Additional roles include Board Advisor at Seven20, which specializes in CRM/ATS solutions, and Investor and Advisor at InspireAi, an AI innovator. Previously, as Managing Director at makepositive, Matt led the company through significant growth and a successful acquisition. Prior experience includes roles as Partner at Cairneagle Associates, Senior Advisor at Nucleus Capital, and Equity Analyst at J.P. Morgan Cazenove. Matt holds a 2:1 degree in Engineering from the University of Cambridge and has pursued further education at prestigious institutions including the University of Oxford and London Business School.
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Provar
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They began as a part of makepositive, a Platinum Salesforce consulting partner. Through their experiences implementing Salesforce projects, they experienced first-hand the difficulty of testing Salesforce in a fast and cost-effective way. None of the existing vendor tools can reliably test Salesforce’s UI, especially complex Visualforce pages. Thealternative is to test manually or use code, writing a custom framework based on Selenium.Determined to makes things better, they created Provar.Since then they have been overwhelmed by Provar’s reception within Fortune 100 companies and Salesforce app vendors. They have a diverse range of customers spanning several industries, and they serve business sizes ranging from 100 employees to 100,000.