We believe cooking online should be easier. Much easier.

There’s a couple obvious things:

1. Recipes should start with the recipe. Not a life story.
2. Pages should be simple and helpful. Not filled w/ ads.
3. Cook times should tell you how long it'll take to make.

And then some less-obvious things:

1. Recipe creators should be able to own + monetize their work.
2. The above^ will create the world's richest pool of recipes.
3. There should be one place for every time you even think about cooking.

Provecho is that place.

Provecho

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Provecho

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