Lorena Equiaca is a Market Insights Director with over 12 years of experience in consultancy. Currently, Lorena serves as the Directora de proyectos at PROVOKERS, where they coordinate and execute market research operations. Previously, Lorena held various roles, including Account Manager at Kantar and Director of Market Research Projects at Ipsos, overseeing the execution and management of market research initiatives across multiple countries. Lorena earned a degree in Communication Sciences from Universidad de Buenos Aires and continues to pursue advanced studies in the same field.
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