Rafael Cespedes is an accomplished professional in the market research and insights industry, serving as the Provokative CEO in Chile at PROVOKERS LATAM since January 2013. Cespedes holds leadership positions as Vice President of the Board at Asociación de Investigadores de Mercado y Opinión Pública AIM Chile for the 2024-2026 term, and as the ESOMAR representative in Chile, promoting ethical practices in market research. As a Founder Partner of Greenbook Latam, Cespedes fosters a community for insights professionals in the region. Additionally, Cespedes contributes as a Global Advisor Board Member for the Insight Innovation Exchange and previously served on the executive council of GRBN and as a Director at AIM Chile. Other key roles included Managing Partner at Pasionbuilder Ltda and Socio Director at Eureka, Discovery Tools. Cespedes holds a professional degree in Psychology with a focus on Social Psychology from Universidad Diego Portales.
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