Ethan Cohen

Ethan Cohen serves as the General Manager at Proxima since January 2025, focusing on optimizing the customer journey for e-commerce prospects and enhancing customer success strategies for merchants. Previously, from June 2017 to December 2024, Ethan held multiple roles at Yotpo, including GM/VP of Subscriptions & Ecosystems Partnerships, where oversight included the development of a new product aimed at boosting recurring orders for e-commerce brands. Other significant roles at Yotpo encompassed leading the Shopify partnership, launching strategic satellite offices, and executive sponsorship of an accelerator program for Black-owned brands. Prior experience includes founding The Survivor Project, which utilizes video technology for Holocaust education, and various leadership positions at Citizen and Google, where Ethan was integral in partnership marketing and community initiatives. Educational accomplishments include a degree with honors from the University of Michigan and participation in the Harvard University "Spring in Jerusalem" Honors Program at The Hebrew University of Jerusalem.