Ashley Li has been working at Proximo Spirits since July 2014, currently holding the position of Provincial Sales Manager for British Columbia. In this role, Ashley is responsible for managing a team of Area Sales Managers, setting objectives, implementing strategic programming and promotions, and overseeing all aspects of BCLS and BCLDB activities. With a background in marketing and events management, Ashley brings a wealth of experience to the role, along with a Certified Specialist of Spirits degree from the Society of Wine Educators and a BA (Hons.) degree from Simon Fraser University. Prior to Proximo Spirits, Ashley worked as an Account Manager at Select Wines and Spirits and as a Marketing & Events Manager at Canvas Lounge.
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