David Hackett

David Hackett is a seasoned marketing professional with extensive experience in brand management and activation, particularly within the spirits industry. Currently serving as Global Marketing Manager for Bushmills Irish Whiskey at Proximo Spirits, David has progressed through various roles including Senior Global Brand Manager and Global Brand Manager. Prior experience includes serving as Activation Manager at The HEINEKEN Company, where responsibilities focused on trade marketing programs and social media initiatives for local brands. David's earlier tenure at Pernod Ricard involved key roles managing On-Trade programs for renowned whisky brands such as Chivas Regal and Jameson in China, where strategic planning and execution were central to driving brand success. Educational credentials include a Master’s Degree in Food Marketing and a Bachelor of Commerce specializing in Chinese Studies from University College Cork, complemented by studies at Shanghai University.