Mélody Robert is a seasoned marketing professional with extensive experience at Proximus since September 2012. Currently serving as Marketing Lead and Head of Growth Marketing Acquisition, Mélody focuses on transforming and digitizing go-to-market strategies to enhance customer acquisition and development. Previous roles at Proximus include Head of Digital Sales, where e-commerce strategies were defined to boost digital sales, and Sales Channel Manager, responsible for a three-year transformation plan for sales channels. Mélody's career began with roles as a Management Trainee, Student Consultant at GE, and an intern at Livestream. Academically, Mélody holds a Master's degree in International Management from Université Catholique de Louvain-la-Neuve and a CEMS degree from Rotterdam School of Management, along with a Bachelor's degree in Economics and Management Science from Université de Namur.
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