Ivy Lai is a seasoned professional in customer experience and business strategy, drawing from extensive in-house marketing experience at organizations like DBS and Yahoo, as well as a solid research background. Ivy has specialized in developing strategies for business growth and enhancing customer experiences across various sectors, including finance and retail. With a design thinking approach, Ivy has collaborated with clients to co-create customer-centric value propositions and customer journeys. Ivy holds a Google UX Design Professional Certificate and is currently pursuing a Bachelor of Commerce in Marketing at The University of British Columbia while serving as the Senior Manager of Customer Experience at Prudential Hong Kong.
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