Bassem Nassar

Bassem Nassar is a seasoned marketing professional with extensive experience in brand strategy, currently serving as Director of Brand Strategy at Prudential Financial since March 2011. Nassar has successfully developed comprehensive brand campaigns, notably positioning Prudential as a modern financial services provider. Key achievements include the successful launch of PGIM and the "Better Days" campaign, which garnered significant recognition in market analytics. Nassar has also held roles at Publicis Dialog, Ogilvy, Digitas North America, EURO RSCG, Publicis (D'Arcy), Think New Ideas, and Ammirati Puris Lintas, demonstrating a robust background in account planning and media strategy for major brands. Nassar holds a Master’s degree in Integrated Marketing Communications from Northwestern University and a Bachelor’s degree in Business Administration - Marketing from St. John's University.