Eric Chou is an experienced marketing professional currently serving as the Director of Marketing Effectiveness at Prudential Financial since January 2022. Previously, Eric held the position of Director of Marketing at Ideal Image, where responsibilities included managing A/B testing for lead generation and developing tracking mechanisms to enhance treatment performance. At TD Ameritrade, Eric advanced through roles from Manager to Senior Manager, focusing on marketing analytics, content marketing, and team leadership. Eric's earlier career includes notable positions at Barclaycard, Capital One, and Apple Computer, contributing to fraud analytics, credit strategy, and sales initiatives. Eric holds a Bachelor of Science in Business Administration with concentrations in Marketing and International Business from Washington University in St. Louis.
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