Leida Bartmess is a seasoned Sr. UX/Product Designer specializing in data-driven, intuitive designs across various industries, including insurance, consumer services, and oil & gas. Leida has held significant roles with major companies including Bank of America, Broadcom Inc., and Toyota North America, where they contributed to enhancing customer experiences and design systems. Currently, Leida is a Sr. UX Designer at Prudential Financial, leading design efforts for customer-facing portals, after previously executing impactful projects at MetLife. With a strong focus on user-centered solutions and collaboration within cross-functional teams, Leida continues to advance the field through innovative design practices.
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