Karen Yiu

Karen Yiu is a highly experienced professional in the financial services sector, currently serving as the Director of Customer Proposition and Portfolio Management at Prudential plc since February 2024. Prior to this role, Karen held the position of Associate Director of Group Agency Distribution at AIA and various senior management roles at Prudential Hong Kong, including Senior Manager of Customer Acquisition & Engagement (Pulse) and Senior Manager of Customer Propositions and Experience. Additional experience includes serving as a Senior Project Manager at Transamerica Life Bermuda and holding senior roles at AXA and Munich Re, where responsibilities included strategic planning and analysis. Earlier in Karen's career, extensive consulting experience was gained at Accenture within the Financial Services Management Consulting Practice. Academic qualifications include a Bachelor of Engineering from The University of Hong Kong and a Financial Risk Manager designation from GARP.