Ronnie Lim is a seasoned professional with extensive experience in customer experience design and service quality management. Currently serving as Senior Director of Customer Experience Design at Prudential plc since July 2023, Ronnie previously held various leadership roles at HSBC from June 2009 to June 2022, including Director of Process Engineering, Global Head of Service Mapping, and Senior Manager of WPB Service Quality. Ronnie's expertise spans process mapping, customer journey mapping, and implementing automation solutions, with a strong focus on enhancing customer satisfaction across the Wealth & Personal Banking business. Before HSBC, Ronnie worked at Hewlett-Packard and CSC, managing service management teams and operations for international clients. Ronnie holds a Bachelor of Science (Honors) degree in Computer Science from Coventry University.
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