Wayne Mcculloch

Advisor at PS Principles

A Customer focused executive with 20+ years of experience leading global teams. An understanding of how customers succeed through superior Customer Experiences (CX) along their own journey. Ability to use metrics and data analytics, education, support, services and customer success to positively impact customer on-boarding, adoption, higher renewals (lower churn), expansion and advocacy. Proven talent identification and leadership development capabilities along with industry thought leadership and award recognition.

Experience with Customer Journey Mapping, P&L Management (enterprise and cloud based software), OpenBadges, IT systems management and development (Salesforce, NetSuite, Marketo, Gainsight etc), product adoption/renewals and expansion playbooks, social and community engagement, gamification strategies, business/financial/technical operations and mobile apps.


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