Kara Lafty is the Head of Marketing & Communications at PSA BDP, where they lead the global marketing and regional communications teams, focusing on B2B marketing strategies, corporate communications, and brand management. Previously, Kara held various roles at BDP International from 2014 to 2016, including Director of Marketing and Manager of UI & Visual Communications. Kara completed a degree in Strategic Branding at London Business School in 2023.