Irini Lapidakis is an experienced professional in field marketing and operations, currently serving as the Head of Hospitality, Engagement & Activations and Head of Operations at PSfm 100% Fieldmarketing since September 2021. Prior to this role, Irini held positions including Sr. Sales Manager at RAI Amsterdam from May 2017 to September 2021, Sales Manager at Promotion Partners from June 2015 to April 2017, and Accountmanager and Manager HR & Planning at Brandwise B.V. from May 2011 to May 2015. Earlier experience includes a managerial role at Effective Promotion Management from 1992 to 2007. Irini's educational background includes a degree from Schoevers College in MTRO and studies at Snellius.
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