Chris Shadrick

Chris Shadrick is an accomplished professional with extensive experience in digital strategy, marketing, and growth leadership across various creative and technology-focused agencies. Notably serving as Head of Digital Strategy at AB Brand and Marketing Agency, Chris developed the agency's first in-house strategy and performance marketing team, significantly driving revenue and new business. As Managing Director of Collective, Chris guided the agency through a transformative phase, establishing a practice in innovative technology and Gen AI. Currently, Chris is the Founder of Fortify, a Creative Commercial Collective aimed at optimizing brand value, and serves as a Director at Psycle Interactive, focusing on strategy and global growth. Previous roles include Chief Marketing Officer at The Outdoors Group, where Chris led marketing strategies that turned a startup into a multimillion-pound enterprise, and Growth Advisor positions at Quite Brilliant and Mallard & Claret, enhancing their market presence and client acquisition strategies.